Search Engine Optimization Bots – Creepy Crawlings: Robots, Spiders, and Crawlers Oh My!
Did you know th
at humans are not the only visitors to your website? There are these creepy little things that crawl around your website 24/7 and REPORT to the search engines. They report on everything they can read. But it is easy to deceive them, because they aren’t very clever – they can’t report on anything they can’t read! So if there is something you want to hide from them, just put it in an image; or put it in Flash; or use Java Script navigation or drop-down menus! There are a lot of ways to stop those little crawlers dead in their tracks!
Hey, it’s Halloween. Just having a bit o fun!
Actually, the point of this blog is to make sure the search engine optimization / SEO robots DON’T get stopped dead in their tracks. You want them to creep and crawl around and report on EVERY page of your website that you want the humans to find. This is the point of search engine optimization.
The bots crawl by following links – that is why the more links to your site and within your site the better your SEO – provided the links are keyword relevant links to and from keyword relevant sites. Make sense? Good. Because that’s what the bots are trying to do – make sense of your site via links, keywords, meta, and content. You can make it easier for them by providing them with professional-quality search engine optimization.
A few SEO “do and don’ts” to help the little bots along…
- Images – Don’t post an image and think you are done. Add keyword relevant alt tags; i.e. lables the bots can read so they know what the image is about. And include a keyword in the image file name, too.
- Navigation – If you use a drop-down, also include text links to those pages.
- Meta Tags – Use them!
- Videos – Provide SEO titles and descriptions.
- Links – Use text links with keywords in them to and from relevant sites.
- Frames – Do NOT use them.
- Java Script – Bots can’t read it so keep it limited.
- Content – Provide prolific amounts of SEO textual content.
That list outa keep you busy with your search engine optimization efforts for awhile.
Happy Halloween!
